Thrift is in the eye of the beholder

Pricing, Prestige and Perception shapes our purchasing behaviours

On our travels, one of the themes that’s emerging from numerous respondents is the emergence of thriftiness as a part of daily life.

Platforms such as Vinted and Depop are getting mentioned more and more as people are re-assessing their purchasing behaviours. The platforms are giving them an opportunity to not only save some money, but also be a little more ethical in their purchasing too.

For Matt in Otley, Vinted helps him balance the finances a bit more - especially when it comes to the kids:

Bethan uses Depop, and whilst she does have one eye on price, it’s partly an ethical decision too:

This sense of buying ‘better’ and not relying on fast fashion is a growing theme amongst the younger people we’ve been chatting to - Adam from Glasgow also mentioning it when we visited him last year.

But we still carry a sense of some items being worth paying more for. Either from a quality perspective, or from a prestige or perception point of view too.

Adam’s higher-ticket items tend to be more functional - him feeling the benefits of spending more on some things such as his walking boots and his kitchenware: